If you’ve spent any time at all on the web, you know that old ideas are routinely recycled, dressed up, and then sold to an unsuspecting public as a brand new concept. Once in awhile something comes down the pike that is actually new and revolutionary.

The birth of Web 2,0 – especially when combined with real estate investing – is one of those rare moments in time when the new way truly has the potential to revolutionize an industry and gives you an opportunity to be on the cutting edge of technology and income opportunity. Here’s how you can capitalize on this opportunity and really turn a corner and lay the groundwork for a life-changing 2009.

First, the average newbie investor that hears about Web 2.0 thinks that by paying for a simple static website and getting their Email address into circulation qualifies as being on the cutting edge of technology. While it’s a decent start, these simplistic efforts are light-years behind the technological improvements that can move you up the investing food chain. These are just a few of the things you can do to change your results for the better by putting the power of Web 2.0 to work for you today:

• Multiple landing and squeeze pages – It’s all well and good that you have a website with a landing page that all your website’s visitors go to learn more about your business. It’s a great first step, but imagine how much more effective your efforts will be if you were able to direct all your website visitors to a page targeted to exactly what they’re looking for. Instead of sending potential buyers and sellers to the same landing page, you can send them to a page that addresses their concerns, can help you capture their contact information, and can pre-sell them on doing business with you. As if that weren’t enough, you can imbed audio and video testimonials on your pages, entertain your visitors, and build credibility by showing some creativity in the way you interact with people.

• Social Networking – Sites like MySpace, Youtube, and Twitter are great places for people with time on their hands to upload pictures and keep up with the goings-on of all their friends. Real estate investors with an eye on windfall profit potential can post information, links, videos, and other content that will interest potential buyers and sellers. You can develop new alliances with other investors or even attract potential sources for private money. The sky is literally the limit by utilizing the free tools available to you on social networking websites.

• Youtube videos – This is probably one of the best ways of putting the power of Web 2.0 to work for you in building your real estate investing business into a powerhouse of profitability. You may look at Youtube as an awesome way to waste time while avoiding real work – and it is. It’s also a tremendous way for you to generate visitors to your website. By posting informational videos on Youtube, you can convey useful information in a way that engages and entertains hundreds – or thousands – of people who otherwise might never know you even exist. The traffic you can generate and drive to your landing and squeeze pages can multiply your income by a factor of ten – if you play your cards right and post the kinds of interactive, entertaining videos that people will want to view.

• RSS Feeds – Really Simple Syndication can be more effective than any of these other techniques, because you can actually automatically let your people know when you post a new entry on your blog or a new video on your website. The content you post can demonstrate your knowledge, your usefulness, and highlight all the reasons potential clients have of doing business with you.

Web 2.0 is nothing short of a miraculous way for you to interest and engage the very people you want to do business with. Whether you’re connecting with potential buyers or sellers – or are trying to raise investing cash – the greatest prizes will be had by those investors willing to go the extra mile in reaching the very people that will help them reach their investing goals.

These are the sorts of real-world solutions that REI Conferences provides on a daily basis. The economy may be in a downward spiral right now, but you can build a future of cascading profits by thinking outside the box and doing something completely new and fresh. For even more ideas on how you can put the power of Web 2.0 to work for you today, navigate over to www.REIConferences.com.

About the Author

Charrissa Cawley has a long standing reputation for excellence as a gifted speaker, real estate trainer and wealth coach. She offers accurate and proven strategies to investors of all different levels and is the founder of www.reiconferences.com, one of the fastest growing real estate investment training organizations in the US in addition to www.rewexclub.com, the top rated Real Estate Investor Community on the web today.

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